For Immediate Release
Edmonton, AB (January 9, 2020) – Student-athletes and mental health advocates in Alberta are teaming up with RBC to reduce the stigma related to mental illness and promote mental health and wellness. Make Some Noise for Mental Health is an award-winning campaign that promotes mental health awareness on 18 post-secondary campuses in 16 communities. The campaign begins on January 10, through 'Blue Monday' on January 20, and continues until February 11, 2020.
For the fifth consecutive year, and with an endorsement from the Canadian Mental Health Association, the Alberta Colleges Athletic Conference (ACAC) is conducting a 30-day, conference-wide mental health awareness campaign. For the fourth year, the ACAC is excited to welcome RBC back as 2020 Make Some Noise for Mental Health presenting sponsor.
"The 18 member institutions of the ACAC are pleased to once again partner with RBC and CMHA to draw attention to the importance of promoting and maintaining positive mental health," says Mark Kosak, CEO, Alberta Colleges Athletic Conference. "We are so proud of how our student-athletes and coaches have universally embraced this annual opportunity to be role models for the entire student population as it relates to such a critical social health issue."
For the second year, the ACAC and RBC have decided to take a community-focused approach by allowing each post-secondary campus to put together a handful of student-athletes who have shown exemplary commitment to community service to create the RBC & ACAC Student-Athlete Ambassador Program. RBC will provide each of the groups with $1,000, to which the students will be responsible for deciding how the funds are used at each post-secondary institution based on programs or organizations that help all students reach their full potential as young adults.
"RBC's commitment to furthering the discussion and breaking stigmas around mental health is loud and clear," says Jeff Boyd, regional president of RBC in Alberta and the Territories. "We're embracing this partnership with the Alberta Colleges Athletic Conference (ACAC) and mental health advocates in Alberta which allows us to have a greater impact in our communities."
The Make Some Noise project was initiated by the Southern Alberta Institute of Technology (SAIT) Trojans in January 2015, and the Trojan Outreach Program won a national community service award for their efforts.
"As our world becomes more complex and stressful, students and ACAC student-athletes in particular, are faced with a broad spectrum of mental health challenges and we're only beginning to truly understand the full and varying effect that can have," says Kosak. "As future leaders, our student-athletes understand how this campaign contributes to societal views about mental health to create a more understanding and tolerant future."
Make Some Noise for Mental Health ACAC SCHEDULE 2020
Full schedule available online at http://acac.ab.ca/make-some-noise/make-some-noise-2020-events
● Hashtags: #MakeSomeNoise for #mentalhealth
About the ACAC: The ACAC is the governing body for intercollegiate athletics in Alberta. Its mission is to provide competitive collegiate sport experiences, promote academic achievement and be a leader of sport development in Canada.
For more information on the ACAC, please visit our website: www.acac.ab.ca
For additional information, contact:
Mark Kosak, ACAC
Chief Executive Officer
Alyssa Davies, ACAC
Twitter: @acac_sport #ACACSport